Apple today released a range of new accessories in seasonal colors, including silicone cases for the iPhone 17, Apple Watch bands, and a Crossbody Strap. The new color options are available for purchase on Apple.com, beginning today.
For the standard iPhone 17 model, Apple’s Silicone Case now comes in Bright Guava, Vanilla, and Electric Lavender. The Silicone Case for the iPhone 17 Pro and iPhone 17 Pro Max features Bright Guava and Vanilla, but does not include the Electric Lavender option.
A Silicone Case is also available for the newly announced iPhone 17e, offered in Bright Guava, Vanilla, Soft Pink, and additional colors. Apple also offers a MagSafe Clear Case specifically for the iPhone 17e. Customers seeking a case for the iPhone 17e from Apple’s Beats brand can choose a new MagSafe case with a hard plastic shell, available in Bedrock Blue and Lime Stone.
The Sport Band for the Apple Watch is now available in Bright Guava, Clementine, and Soft Pink. The Sport Loop gained Bright Guava, Blue Mist, and Cantaloupe options. New colors are also available for luxury Apple Watch Hermès bands.
The Crossbody Strap, which attaches to select Apple cases to allow users to wear their iPhone, is now available in Bright Guava and Soft Pink.
The introduction of these new colors coincides with the launch of the iPhone 17e, which features Apple’s A19 chip, MagSafe connectivity, and a doubled 256GB of base storage. The iPhone 17e is priced at $599 in the U.S.
Apple also recently unveiled an updated iPad Air with the M4 chip, increased RAM, Wi-Fi 7 support, and a custom C1X modem. The new iPad Air maintains the overall design of the previous generation model.