Premier League Viewership Reaches Record Levels in the United states
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Stamford,Conn. – August 19, 2025 – The opening weekend of the 2025-26 Premier League season has established a new benchmark for television viewership in the United states, according to data released today by NBC Sports. The surge in popularity underscores the growing appetite for top-tier soccer among American audiences.
Record-Breaking Opening Weekend
A Total audience Delivery (TAD) of 850,000 viewers tuned in across six matches broadcast on NBC, Peacock, USA Network, and NBC Sports Digital platforms from August 15-17. This represents a four percent increase over the previous record of 820,000 set in 2024. The impressive numbers signal a continued upward trend for the Premier League in the U.S. market.
The highly anticipated matchup between Manchester United and Arsenal on Sunday captivated 2.0 million viewers across NBC, Peacock, and NBC Sports Digital platforms. Arsenal’s 1-0 victory proved to be a major draw, making it the moast-watched opening weekend match in U.S. Premier league history.
Did You Know?
This figure is second only to the Manchester City-Arsenal match on March 31, 2024, which drew 2.1 million viewers.
Spanish-Language Viewership Boosts Numbers
The inclusion of Telemundo’s coverage of the Manchester United-Arsenal game further amplified the reach, bringing the total audience to 2.3 million viewers. This demonstrates the broadening appeal of the Premier League across diverse demographics within the United States. The Manchester City-Arsenal match on March 31, 2024, remains the most-watched match including Spanish-language viewership, with 2.6 million viewers.
Key Viewership Data
| Metric | 2025-26 Opening Weekend | 2024 Opening Weekend | Change |
|---|---|---|---|
| Total Audience Delivery (TAD) | 850,000 | 820,000 | +4% |
| Manchester United-Arsenal Viewers | 2.0 million | N/A | N/A |
| Manchester United-Arsenal (with Telemundo) | 2.3 million | N/A | N/A |
Looking Ahead
NBC Sports’ comprehensive Premier League coverage continues this Saturday, August 23, with a compelling fixture featuring Arsenal hosting Leeds United at 12:30 p.m. ET on NBC, Peacock, and Telemundo.
Pro Tip:
Utilize Peacock’s on-demand features to catch up on matches you may have missed and explore exclusive Premier League content.
The sustained growth in Premier League viewership in the U.S.reflects the league’s strategic investment in broadcasting rights and its commitment to delivering high-quality content to American fans. As noted in a 2023 report by Nielsen Sports [[1]], soccer viewership in the U.S.has been steadily increasing, notably among younger demographics.This trend is further supported by research from Statista [[2]], which highlights the growing popularity of the Premier League among U.S. sports fans.
What factors do you believe are driving the increasing popularity of the Premier League in the United States? And how will NBC Sports continue to capitalize on this momentum in the years to come?
Premier League Growth in the U.S.: A Long-Term Trend
The Premier League’s success in the U.S. is not a recent phenomenon. Over the past decade, the league has strategically cultivated a strong presence thru extensive broadcasting deals, targeted marketing campaigns, and partnerships with local soccer organizations. This long-term investment has resulted in a dedicated and growing fanbase, making the U.S. one of the league’s most important international markets.
Frequently Asked Questions
- What is Total Audience Delivery (TAD)? TAD represents the total number of viewers across all platforms, including television, streaming, and digital devices.
- Where can I watch Premier League matches in the U.S.? Premier League matches are primarily broadcast on NBC, Peacock, and USA Network.
- Is the Premier league growing in popularity in the U.S.? Yes, viewership numbers have been consistently increasing over the past decade.
- What role does Peacock play in Premier League coverage? Peacock offers live matches, on-demand replays, and exclusive content for Premier League subscribers.
- How does Spanish-language coverage impact viewership? Including Telemundo’s coverage substantially expands the reach of Premier league matches to a broader audience.
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