NBA renews Abu Dhabi ties, scores record Global Game viewership with Prime

Abu Dhabi and NBA Extend Partnership with Global Academy and Expanded Marketing

Hear’s a summary of teh key takeaways from the provided text:

* Extended Partnership: Abu Dhabi’s Department of Culture and Tourism (DCT) has extended its partnership with the NBA.
* NBA Global Academy: A new NBA Global Academy branch will be established in Abu Dhabi, focusing on developing both local and international basketball talent. This aims to solidify the UAE’s role in the global basketball landscape.
* Expanded Marketing & Fan Engagement: The partnership includes expanded NBA marketing activities, youth progress programs, and fan engagement initiatives.
* Tourism Partnership: Experience Abu Dhabi will continue as the official tourism destination partner of the NBA, expanding its reach to new markets in Africa, Asia, and Latin America, in addition to existing markets in the Middle East, China, and Europe.
* Abu Dhabi’s Ambition: Mohamed Khalifa Al Mubarak, chair of Abu Dhabi DCT, stated the partnership reinforces Abu Dhabi’s position as a basketball hub in the Middle East, supports youth development, diversifies the economy, and elevates the emirate’s global standing.
* Previous Basketball Investments: Abu dhabi DCT previously partnered with EuroLeague and EuroCup, hosting the Final four in May 2024.
* Increased Viewership: Recent NBA international games in Berlin and London saw record viewership on Amazon’s Prime Video,demonstrating growing regional interest.

Essentially,Abu Dhabi is heavily investing in becoming a major center for basketball globally,leveraging its partnership with the NBA to achieve this goal.

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