jorf Lasfar Hosts $53 Million Agroindustrial Project Focused on Yeast Production
Jorf Lasfar, Morocco – A new $53 million agroindustrial project has launched in Jorf Lasfar, spearheaded by Anouar Invest, aiming to establish a leading presence in the yeast and food industry through “industrial excellence, biotechnological innovation and sustainability,” according to a company official at the project’s inauguration. The ceremony was attended by Morocco’s Minister of Industry and Trade, Ryad Mezzour, and Minister of Agriculture, Ahmed El Bouari.
the facility intends to source 95% of its raw materials locally, primarily utilizing beet molasses. This investment positions Anouar Invest to capitalize on the expanding global baker’s yeast market, currently valued at $1.21 billion (2025 estimate) and projected to reach $1.79 billion by 2030, with an average annual growth rate of 8.17%, as reported by market research firm Mordor Intelligence.
Growth in the baker’s yeast market is driven by evolving consumer preferences for higher-quality bread, the expansion of fast-service restaurants, and advancements in precision fermentation technologies that broaden yeast applications beyond customary breadmaking.Morocco’s strong wheat and derivative consumption habits further support this market expansion.
