Home » Business » Mercedes-Benz Electrification Struggles: Key Leaders Depart

Mercedes-Benz Electrification Struggles: Key Leaders Depart

by Priya Shah – Business Editor

Mercedes-Benz Leadership Shakeup: Technical Director ​and ‍AMG Head Depart

Stuttgart, ​Germany ⁢ – Mercedes-Benz is undergoing a ‌significant leadership change, announcing the departure of both its technical director and the head⁢ of its high-performance AMG division.⁢ The moves, effective December 1, 2025, and currently unspecified for the‌ AMG role, ​signal internal ⁤restructuring amid challenges in electric ‌vehicle development and customer reception of ⁤recent performance​ models.

The ⁤exits of Michael Schiebe, technical director, and the ⁤unnamed AMG head come as Mercedes-Benz‌ navigates delays in EV rollout, software issues, and ⁣quality control concerns that have led to‌ vehicle recalls and reputational‌ damage. Sources within the company suggest Schiebe faced criticism for these setbacks,and also⁢ a controversial consideration to discontinue BMW engine sourcing.Jörg burzer,currently responsible for ‍production,quality,and supply chain management,will assume Schiebe’s⁤ responsibilities.⁤

analysts​ point to customer dissatisfaction with AMG’s experimentation with high-performance⁤ four-cylinder engines as a ‍key factor in the division head’s departure.The models ​were ⁤reportedly not well-received by buyers. Additionally, the company has decided to discontinue the Mercedes-EQE and EQE SUV models⁢ without planned successors.

The changes reflect a broader effort by‍ Mercedes-Benz to streamline operations and address ongoing issues as it accelerates its transition to electric mobility and maintains its position in the luxury performance market. A‍ replacement for the AMG division head has​ not yet been announced.

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.