On February 11, 2026, a role-playing ASMR video featuring Lizi, an ASMR content creator, focusing on eyebrow shaping and cosmetic tattooing, gained traction on the Chinese video platform bilibili. The video, titled “【Lizi】ASMR美容护理| 眉形定位与纹眉角色扮演,” quickly became a trending topic on bilibili’s hot search list, according to reports from the platform.
Lizi ASMR, based in the United States, has cultivated a substantial online following. As of February 2026, her YouTube channel boasts over 770,000 subscribers and a catalog of 906 ASMR videos, accumulating more than 288,887,664 views, according to The ASMR Index.
Beyond YouTube, Lizi maintains an active presence on other social media platforms. Her TikTok account, @liziasmrtist, has garnered 46.2K followers and 719.7K likes. She similarly shares her ASMR content on SoundCloud.
The bilibili video appears to center on a simulated cosmetic procedure, specifically eyebrow shaping and microblading, delivered through the auditory and visual triggers characteristic of ASMR. The video’s popularity on bilibili suggests a growing interest in ASMR content within the Chinese online community.
