Lithuanian Luminaries Gather for Exclusive Perfume Launch with World-renowned ‘Nose’
Vilnius, Lithuania – September 10, 2025 – A constellation of Lithuania’s most prominent women convened last night for the unveiling of a new fragrance line by celebrated perfumer cyrille carles, marking a significant moment for the country’s burgeoning luxury market and solidifying its appeal to international artisans. The exclusive event, held in Vilnius, drew a guest list including influencer Vaida Misenytė, designer Inga Žuolytė, entrepreneur Dovilė Urbanaitė, and “Sofos Lyga” podcast co-host milda Stasiulė.
The presentation of Carles‘ latest creations, developed in collaboration with “Emerald Parfums,” signals a growing interest in high-end fragrance within Lithuania and positions the nation as a receptive audience for sophisticated olfactory experiences. This launch isn’t simply a product debut; it’s a cultural exchange, bringing the legacy of French perfumery to a new market and fostering connections between Lithuanian creatives and a global master of scent. The event’s success could pave the way for further collaborations and investment in the local arts and lifestyle sectors.
Carles, who has spent over two decades crafting aromas for prestigious brands and bespoke projects, shared his ideology of bridging traditional Grasse perfumery techniques with a contemporary sensibility, injecting them with “a bold impetus,” as he described it. The newly unveiled collection embodies this approach, presenting a nuanced interplay between classic elegance and modern life.
Decorator Aurimas Kamaitis,founder of “leavesnfeel,” transformed the event space to reflect the refined atmosphere of the fragrance world,emphasizing sophistication and subtlety. The evening culminated in a special performance by singer Angela, whose music seamlessly blended with the aromatic experience, adding an emotional layer to the presentation.
“Each fragrance is a story, and this evening is a wonderful opportunity to share that story with you,” Carles stated, expressing his gratitude for the warm reception from attendees, which included leading Lithuanian opinion leaders, media representatives, and figures from the art and fashion industries.
