Lidl-Trek is positioning itself to compete with cycling’s elite “super teams,” including powerhouses like UAE Team Emirates-XRG, Visma-Lease a Bike, Ineos Grenadiers, and Red Bull-Bora-Hansgrohe.
Teh team has already made meaningful acquisitions as Lidl’s involvement, notably securing top sprinter Jonathan Milan. Milan has achieved two stage victories at the Tour de France and is currently in contention for the green jersey. Further bolstering their capabilities, Lidl-Trek has announced plans to establish a “state-of-the-art Performance Center.” This facility will be dedicated to athlete health, recovery, and performance analysis, aiming to enhance decision-making and ultimately improve rider performance by catering to individual needs. The team’s ambition is clearly set on reaching the highest echelons of the sport.
Thomas Rohregger, Vice President of Brand partnerships and Head of Cycling at Lidl, expressed enthusiasm for the partnership, stating, “For us, lidl-Trek represents a powerful platform to reach the pinnacle of international men’s and women’s road cycling.” He added, “We are grateful for the trust placed in us by Trek to take this next step together. We cherish the legacy that Trek created for this team, one that we have enhanced together and with the talented team of riders and staff at Lidl-Trek, we will continue to strengthen the team in performance and culture with the aim of becoming the best team in the world.”
Lidl-Trek management has emphasized their commitment to maintaining the team’s identity as a developer of talent and an aggressive racing unit. Thay are optimistic about the future of the collaboration.
Lidl-Trek General Manager Luca Guercilena commented, “With Lidl planning to join Trek in co-ownership and discussions progressing constructively, the future looks even brighter. But our ideology will remain the same: to be the team fans want to root for as we fight to be the best.” He continued, “of course, a goal so ambitious is only possible with the unwavering trust and support of outstanding companies like Lidl and Trek, who share our vision for the future. Our track record of nurturing talent speaks for itself,and with our development team now well established,we’re excited for what is to come.”
