Posted on: 01/07/2020 14:29
Fifty new stores on the national territory and 2000 hires by the end of the year: and the plan with which Lidl Italia aims to give new impetus to the national economy, which has been severely proven lockdown following the Covid-19 health emergency. With “Lidl for Italy”- this is the name of the plan, presented today in Milan in the new store in via delle Forze Armate 314- the company will structure its investments on three pillars: real estate and logistics; job creation; enhancement of the Italian agri-food chain.
“In recent months we have often heard of reboot and trust,” he said Massimiliano Silvestri, president of Lidl Italia– these are concepts which today assume more than ever an important meaning not only for the large-scale retail sector, but for the entire Italian economy. Today we want to share our vision of the future, which we express through i three pillars at the base of this plan: employment, investments and support for the Made in Italy supply chain”.
The part of the plan relating to real estate investments is worth 400 million and envisages the opening of 50 new stores by the end of the fiscal year, various restyling interventions of the existing network and other investments in logistics. The development plan was restarted on May 4 with the inauguration of the new stores in Ancona, Manerba del Garda (BS), Osio Sotto (BG), Cormano (MI), and tomorrow with the fifth, in via delle Forze Armate in Milan. The employment chapter provides for 2,000 hires on the national territory. “Recruitments will mainly concern young people -explains Silvestri- in the classic sectors of our production such as branch operators, salespeople, salespeople, area managers and branch managers, because apart from due attention to safety and social distancing, the organization in our stores has remained unchanged. Today Lidl’s staff in Italy is made up of around 16,500 collaborators employed in 660 points of sale and 10 logistics platforms.
“The Italian spirit will continue to represent one of the essential pillars of the corporate strategy -promises Lidl- with the commitment to enhance the Italian agri-food chain: 80% of what Lidl customers find in the assortment is produced in Italy. The role of small and medium-sized food businesses, which are the backbone of the country’s economic system and which have grown together with Lidl in recent years, will remain central. “
Operating in 29 countries with 10,800 stores and about 287,000 employees, Lidl exports the Italian food and wine tradition to the world: in 2019 the company exported Italian products for a total of 1.6 billion. Of these, over 420 million Euros are generated from fruit and vegetables, 9% of the total export value of Italian fruit and vegetables globally.
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