Natalia Bryant Leads Creative Vision for Los Angeles Lakers‘ Preseason Campaign
Los Angeles, CA - Natalia bryant, daughter of the late Kobe Bryant, spearheaded the creative direction of the Los Angeles Lakers’ recently released preseason video, signaling a new chapter for the team and a powerful continuation of her father’s legacy. The project showcases Bryant’s burgeoning filmmaking talent and marks a meaningful step in her career following her graduation in May from the University of Southern California School of Cinematic Arts.
The video, unveiled ahead of the Lakers’ October 21st season opener against the Golden State Warriors, features a dynamic blend of current players and iconic moments from the franchise’s history. It includes a tribute to Kobe Bryant, with Natalia sharing a clip of her father’s game-winning shot against the Phoenix Suns in the 2006 NBA playoffs and a scene were Lakers legend Magic Johnson triumphantly displays a Larry O’Brien trophy while declaring, ”It’s show time, baby!” bryant herself appears in the video, playfully echoing her father’s signature move by yelling “Kobe” before tossing a towel into a trash can.
Bryant shared her excitement about the project on Instagram, describing it as a “great honor” and affirming a lasting connection to the Lakers organization with the caption, “Lakers family forever.” This collaboration arrives as Bryant continues to build her professional portfolio, including a recent appearance in a Nike advertisement alongside New York Knicks guard Jalen Brunson to promote the kobe 3 Protro shoe in August. Her role as creative director demonstrates a growing influence within the sports and entertainment industries, carrying forward her father’s commitment to excellence and innovation.
