Face first! Juliana Clinics founder Lauren Goodman is known for making famous faces—and plenty beyond—look flawless from every single angle.
Goodman combines a trained eye with a deep understanding of what women want to feel good in their skin. Her style extends to her work and space, feeling more runway than med spa.
While no face is perfectly symmetrical,Goodman’s technique moves away from the idea of a “good side,” thanks to her detailed approach.
Her process begins with photographs and in-depth skin and facial analysis using Aura3D technology,followed by her expertise in designing a regimen that honors individuality.
The registered nurse, who opened her Beverly Hills, California destination in 2024, coined Face equity™, a technique blending science, artistry, and precision to create an elevated version of yourself, not a wholly new one.
The studio itself reflects this philosophy, looking more like a chic wellness hub than a customary clinical office.
“Every consultation begins with observation, not treatment,” Goodman tells ET.
“I assess the face as an interconnected system rather than a collection of features. I look at bone structure, muscle movement, fat distribution, supporting ligaments, and skin quality, and how all of thes elements interact over time. I’m also paying attention to how the face moves, where tension is held, and how the patient has aged or is likely to age.”
From there, Goodman prioritizes harmony, longevity, and natural results by combining understated tweaks, functional health, and regenerative medicine.
“For a long time, there was a very narrow definition of what was considered lovely, and many faces began to look the same,” she says.
“patients are now seeing the long-term consequences of overcorrection and realizing that overfilled faces simply don’t age well. It’s about honoring the inherent value of each face and supporting it with precision, restraint, and respect for anatomy,” explains the industry professional.
“Subtle enhancements allow a person’s unique features to remain intact. They preserve expression, respect facial structure, and help people look refreshed and confident without erasing what makes them recognizable or announcing that they’ve had work done,” she notes.
“The best results are the ones that look like you, just well-rested, healthy, and balanced.”
to achieve this, Goodman focuses on common concerns like facial sagging, loss of structure, skin thinning, and early signs of aging.
“Most people come in saying they look tired, heavy, or not like themselves anymore,” she shares.
“Many have tried traditional injectables elsewhere and feel overdone or disconnected from their natural appearance. What they’re really seeking is restoration and refinement, not transformation.”
Rather than relying on volumizing options, goodman prioritizes rejuvenating and structure-supporting methods.
“Patients are especially drawn to our signature treatments, like HaloLift®, which uses biostimulators strategically injected along the hairline to support and lift the mid and lower face for a facelift-like effect without surgery or downtime,” she says.
“LumaLift, which pairs Helios Pico to target pigmentation with Sylfirm RF for tightening, is also popular, and TriFecta, a laser-stacking protocol that combines IPL, Sylfirm RF, and CoolPeel, is often used to improve tone, texture, and collagen stimulation in just one session,” Goodman continues.
Care doesn’t stop at the appointment. Goodman also creates customized at-home routines that evolve with patients over time.
“Daily sun protection, high-quality skincare, proper hydration, and adequate sleep all play a critical role in how skin and facial tissues age,” she reveals.
“Just as important are nutrition, regular exercise, and managing inflammation and stress. All of these directly impact skin quality, collagen production, and healing.”
Goodman believes long-lasting skin health starts with a thoughtful and comprehensive process.
“The most successful outcomes come from trust, consistency, and a personalized approach that evolves with the individual rather than reacting to trends or rapid fixes. Aesthetic care is not one size fits all, and regenerative aesthetics in particular requires patience and a long-term plan,” she reveals.
“avoid making decisions based on what worked for someone else. Frequently switching providers or trying every new treatment without a cohesive strategy can disrupt the skin and underlying structures, often leading to less predictable results.”
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