Joe Rogan Signs Multiyear Spotify Deal, Wall Street Journal Reports
Joe Rogan has signed a fresh multiyear licensing agreement with Spotify to keep “The Joe Rogan Experience” on the platform, retaining ad sales and licensing similar to his previous pact, the Wall Street Journal reported.
The Tech TL;DR:
- Spotify and Joe Rogan have signed a new multiyear licensing agreement that keeps “The Joe Rogan Experience” on the platform with Spotify handling ad sales and licensing.
- While the exact financial terms were not publicly disclosed, the deal resembles his prior pact, which was valued at up to $250 million.
- The podcast is distributed across multiple services including YouTube and Apple Podcasts, maintaining top rankings and reaching nearly 30 million Americans weekly.
Spotify Renews Licensing Agreement With Joe Rogan
Spotify is not letting go of its biggest podcast star anytime soon, locking in a multiyear renewal for “The Joe Rogan Experience.” The agreement, reported by the Wall Street Journal, preserves the core structure of the previous partnership where Spotify manages both ad sales and licensing. Although official financial details remain private, the terms closely mirror his prior pact, which sources valued at up to $250 million.
Launched in December 2009, the show has produced more than 2,500 episodes, each averaging two to three hours in length. According to Edison Research data, the podcast reaches nearly 30 million Americans weekly and has topped United States podcast rankings since 2019.
Rogan Expands Podcast Distribution Across Multiple Platforms
The Wall Street Journal reported that the new multiyear deal is similar to the one Rogan cut with Spotify in early 2024. When Rogan first partnered with Spotify in September 2020 in a deal worth around $100 million, the show eventually became a platform exclusive. That exclusivity ended in 2024 when Rogan opened distribution back up to other services. The podcast is currently available across multiple platforms, including YouTube, where Rogan maintains more than 21 million followers, alongside Apple Podcasts and Spotify itself, where it has remained the most-followed podcast since the initial partnership began.
“The partnership with Spotify has been an amazing fit, and they’re incredible to work with,” Rogan said in a statement. “I’m extremely happy and excited to continue with them for years to come.”
Jordan Newman, head of content partnerships at Spotify, added context regarding the show’s enduring scale. “Joe has built something incredibly enduring, and his show continues to resonate with a massive global audience because there’s simply nothing else like it,” Newman said, according to the Wall Street Journal. “Spotify’s podcast business has grown alongside ‘JRE’ over the years, and we’re excited to keep building on that partnership for years to come.”
Spotify Maintains Hands-Off Approach to Top Podcast
Throughout the partnership, Spotify has maintained a largely hands-off editorial approach, even when the show faced controversies over medical misinformation. The streaming company has observed that guests appearing on the program routinely experience viewership and readership bumps across music, books, and other media formats.
Rogan endorsed Donald Trump for president in 2024 shortly after hosting him on the program, though he has more recently grown critical of Trump.
In 2025, “The Joe Rogan Experience” ranked as the number one most-listened-to podcast across Spotify, YouTube, and Apple Podcasts.