Jakarta Man Wears Same Eid Outfit for 10 Years: Style Over Trends & FOMO

Jakarta – A man from Cianjur, West Java, has gone viral on social media for wearing the same outfit to celebrate Idul Fitri for the past ten years. Akhsan Nurkholish, a private sector employee, has sparked a conversation about consumerism, personal style, and the value of consistency in a culture increasingly driven by quick fashion trends.

The trend began organically, according to Nurkholish. “I just felt the shirt was still good, still comfortable to wear, and personally I liked it. From there it became a habit, and without realizing it, it’s been going on for a decade,” he told Wolipop, a Detik.com lifestyle publication.

Nurkholish’s Instagram posts, documenting his annual appearance in the same white shirt with striped collar and pockets, have resonated with many online. The posts emphasize that true style isn’t about constantly acquiring new clothes, but about values, history, and staying true to oneself. One post, translated from Indonesian, reads: “Only consistent people can appear stylish wearing the same clothes. Only people with taste see clothes not from the price but from the value, function and relevance to themselves.”

The online reaction has been overwhelmingly positive. One Instagram user, @alyaafdhlhh, commented that after six years of not buying new clothes for Idul Fitri, they were finally able to purchase outfits for their entire family. Another user, @azharhy, described the content as “valuable,” while @rizkydoyannaspad simply stated, “The best. Not the newest.”

Nurkholish clarified that his decision isn’t about financial constraints, but a deliberate choice. “I want to wear something based on value and function, not since of trends or just wanting to look new,” he explained. “For me, clothes also have a story and meaning, not just about price or style.”

The story comes as Indonesia prepares for Idul Fitri celebrations. According to a report from Suara Muhammadiyah, the Muhammadiyah organization has set the date for Idul Fitri 1 Syawal 1446 Hijriyah to fall on Monday, March 31, 2025. Ninety locations across Brebes Regency have been designated for Idul Fitri prayers, with a list of imams and speakers published by the organization.

Nurkholish expressed surprise at the widespread attention his posts have received, reiterating that his choice is about personal conviction and staying true to his own values. “I didn’t expect this post to obtain this much attention from people on Instagram. For me, this isn’t about not being able to buy new things, but more about choosing to stay consistent and ‘stay true’ to what I believe,” he said.