Decart Unveils Real-Time Video AI, Revolutionizing Media Creation
Mirage Technology Promises Dynamic, On-the-Fly Video Transformations
Israeli AI startup Decart has launched Mirage, a groundbreaking technology capable of real-time video-to-video transformation. This innovation moves beyond the short, static clips of current AI models, offering continuous, high-quality manipulation of live or recorded footage without interruption.
A New Era of Dynamic Content
Mirage empowers users to alter visual content as it happens. Imagine transforming a live video call with dynamic effects, re-styling a video game like “Call of Duty” into a Lego aesthetic mid-play, or personalizing streaming content for different viewers based on age, language, or gender. This technology sets a new standard for generative media, focusing on real-time processing with minimal delay.
Wow, this is happening fast.
— Elon Musk (@elonmusk) February 6, 2024
The system’s core lies in Decart’s proprietary, cost-efficient AI optimization. An autoregressive architecture generates each frame based on the preceding one and user prompts, ensuring high visual fidelity without performance sacrifices. This approach significantly reduces operational costs, by up to tenfold, compared to existing AI video solutions.
From Viral Demo to Commercial Powerhouse
Decart gained significant traction with its demo application, Oasis, released in late 2024. The application, which simulated a Minecraft-like environment rendered entirely by AI, experienced explosive growth. It garnered over a million users in just three days, even catching the attention of tech mogul Elon Musk, who tweeted, “Wow, this is happening fast.”
This viral success led to two funding rounds totaling $53 million within two months. Sean Maguire, a partner at Sequoia Capital, noted the team’s technical prowess and competitive advantages, drawing parallels to Google’s early days.
Mirage is the commercial embodiment of this innovation, currently supporting generation at 20 frames per second with live-broadcast-quality resolution. Future updates are slated to include Full HD and 4K capabilities.
“Mirage marks the dawn of a new era in video. Content is no longer fixed or closed—it’s alive, adaptive and created in real time in collaboration with the user. Anyone can become a creator and give visual form to their imagination. This opens up endless possibilities for creation, communication and a new relationship between people and technology.”
—Dr. Dean Leitersdorf, Co-founder and CEO of Decart
Transforming Industries with Interactive Video
Decart envisions Mirage fundamentally changing video from a static medium to a dynamic, interactive experience. This opens avenues for new business models across content creation, branding, and broadcasting. For instance, broadcasters could generate diverse content versions during live transmissions without extensive pre-production, or tailor content in real time for specific audience segments.
A recent report by Grand View Research indicates the global generative AI market was valued at USD 22.45 billion in 2023 and is projected to grow significantly, highlighting the increasing demand for such advanced AI solutions (Grand View Research, 2024).
In gaming, developers could dynamically add effects or create unique visual styles for individual players. Social media users might leverage Mirage for real-time appearance changes or to apply custom visual effects during livestreams, eliminating the need for complex editing software.
Decart also launched a platform for users to generate and share AI-processed videos easily. Users can upload or record footage, provide a text prompt, and the system transforms the visuals while retaining the original motion and structure.
The company is also fostering academic innovation through a new research partnership with the Technion – Israel Institute of Technology, establishing a joint AI research center. This collaboration includes sponsoring the “Technion-Decart Honors Program,” an initiative reflecting Decart’s commitment to advancing AI knowledge and technological development. Founded in September 2023 by Dr. Dean Leitersdorf and Moshe Shalev, both alumni of Israel’s elite Unit 8200, Decart now employs approximately 50 individuals at its Tel Aviv headquarters.
