Netflix Defies Streaming Trends with ‘Wednesday’ Season 2 renewal & Production Restart
Los Angeles, CA - September 15, 2025 – In a landscape increasingly defined by streaming service cancellations and “sophomore slumps,” Netflix has successfully navigated a challenging renewal for it’s hit series Wednesday, restarting production after initial delays and demonstrating a commitment to tentpole franchises. The show’s continuation signals a strategic shift for the platform, prioritizing established intellectual property and audience engagement over cost-cutting measures that have plagued other streamers.
The renewal of Wednesday for a second season, initially announced in January 2024, faced hurdles stemming from scheduling conflicts and script revisions. These challenges led to a production pause in May 2025, fueling speculation about the show’s future. However, Netflix confirmed on September 12, 2025, that filming has officially resumed in Ireland, with Jenna Ortega reprising her role as Wednesday Addams. This decisive action underscores Netflix’s determination to avoid the fate of numerous series prematurely canceled after a single season, a trend that has eroded subscriber trust and sparked industry-wide concern.
Wednesday‘s initial success was undeniable. Released on November 23, 2022, the series quickly became a global phenomenon, amassing 252.10 million views in its frist 28 days, ranking as Netflix’s third most popular english-language series of all time, surpassed only by Stranger Things Season 4 and Squid Game.This extraordinary performance, coupled with a dedicated fanbase, made the show a high-priority asset for the streaming giant.
The delays surrounding Season 2 stemmed, in part, from creative adjustments and the need to accommodate the busy schedules of key cast members.according to sources close to the production, the writers’ room underwent revisions to ensure the new season delivers on the promise of the first while expanding the world and deepening the character development.
Netflix’s willingness to invest in resolving these issues reflects a broader strategy of doubling down on proven successes. “We’re really trying to focus on the biggest hits and making those even bigger,” Netflix Co-CEO Ted Sarandos stated during the company’s Q1 2025 earnings call. ”That’s where we see the most opportunity for growth and retention.”
The resumption of Wednesday season 2 production is expected to bolster Netflix’s subscriber base and reinforce its position as a leading force in the streaming industry. The second season is anticipated to premiere in late 2026,continuing the darkly comedic adventures of Wednesday Addams and her fellow students at Nevermore Academy.
