Eltrece Revamps Schedule Amidst Ratings Battle
New Turkish Drama Dominates Afternoon Slot
In a strategic move to boost viewership, Eltrece has shaken up its programming lineup. The entertainment show hosted by Homer Pettinato, “Chain Reaction,” was recently axed after just fifteen episodes due to low ratings, prompting a significant schedule adjustment.
“Ahora Caigo” Returns as Telefe’s Turkish Novel Premieres
As a result, Adrián Suar has reinstated Darío Barassi‘s program, “Ahora Caigo,” to its original 6:30 PM slot. This shift comes as Telefe launched “The Betrayal,” a new Turkish drama that quickly captured the afternoon audience. The series, focusing on a respected Family Court judge whose seemingly perfect life unravels upon discovering hidden truths about her husband and children, debuted strongly.
The debut episode secured 7.3 rating points, peaking at 8.4, and led its time slot. In contrast, “Ahora Caigo” saw a revival, reaching a high of 6.1 rating points and reclaiming second place, narrowing the gap with Telefe’s leading show, “Love at Any Price,” which garnered 7.7 points.
Guido Kaczka’s “Good Night Family” Debuts with Mixed Segments
At 9 PM, Guido Kaczka returned with “Good Night Family,” aiming for his past successes. The show opened with a solid 6.4 rating floor. Segments included guests earning money based on dog behavior, which ignited social media debate, and a challenge where participants hit a gong to a Whitney Houston song, pushing the program to 7.9 points.
Nicolás Vázquez participated in a segment where amateur athletes competed in boxing bag strength for refrigerator contents. The show later climbed to 8.6 rating points after 10 PM. A notable feature was the responsible dog adoption segment, promoting animal welfare.
El tweet que generó polémica sobre el juego de perros. pic.twitter.com/eXqf1aNqfO
— Alan Pablo 📺 (@alanpablo_ok) May 13, 2024
Mario Pergolini Returns with “Another Lost Day”
Meanwhile, Mario Pergolini marked his return to open television at 10:30 PM with “Another Lost Day.” The program, styled after American late-night shows with a live band and studio audience, featured comedian Laila Roth and Agustín Aristarán. Pergolini opened with a monologue that humorously addressed the nation’s political landscape, including tensions between President Javier Milei and Vice President Victoria Villarruel.
The show featured an AI-generated video welcoming Pergolini and maintained a 6.4 rating, securing second place in its slot. A segment discussing the Wanda Nara-Mauro Icardi-China Suárez affair, with journalist Marcelo Polino, also featured. The program’s ratings hovered between 5 and 7 points, while “Pasapalabra” led with 9.9 points. Despite the competitive landscape, Pergolini‘s return is seen as a positive addition to open television. According to Kantar IBOPE Media data, the average prime time audience in Argentina reached approximately 3.9 million viewers in the first quarter of 2024, highlighting the significant audience available (Kantar IBOPE Media 2024).
A standout segment featured actor Guillermo Francella, who discussed various topics and interviewed Pergolini, achieving 6.9 rating points. AI-generated historical facts and comedic segments also comprised the show’s content.
