Hisense Scores Big: Extends FIFA Partnership to Include 2026 World Cup
Mexico City, Canada, & USA – Chinese electronics giant Hisense has deepened its relationship with FIFA, securing a sponsorship deal for the 2026 FIFA World Cup, to be jointly hosted by Mexico, the United States, and Canada. The announcement builds on successful partnerships with the 2018 and 2022 tournaments, solidifying Hisense’s position as a key global sponsor of the world’s most prestigious soccer event.
[Image of Hisense FIFA World Cup sponsorship imagery. Caption: Hisense now secures global marketing rights for next year’s event, to be held across Mexico, the US, and Canada. (FIFA imagery)]
Hisense’s commitment to the sport was further demonstrated earlier this year as the first official partner to sign on for the inaugural, and somewhat controversial, expanded FIFA Club World Cup held in the US. This latest agreement grants Hisense global marketing rights,notable brand visibility across digital and physical platforms,and opportunities to engage fans through dedicated campaigns.
With this deal finalized, FIFA now has only one remaining global partnership slot available for the 2026 World Cup and is actively seeking a final sponsor.
“Our partnership continues to redefine how football and technology connect,” stated Mattias Grafström,FIFA Secretary General. The collaboration will focus on leveraging Hisense’s cutting-edge television technology to enhance the viewing experience for audiences worldwide.
key Takeaways:
Extended Partnership: Hisense continues its sponsorship of the FIFA World Cup, now encompassing the 2026 tournament.
Global Reach: The deal provides Hisense with global marketing rights and brand visibility across a massive international audience.
Limited Sponsorship Slots: Only one global partnership slot remains open for the 2026 World Cup.
Tech Focus: The partnership will emphasize integrating Hisense’s television technology with the World Cup experience.
Source: sportcal.com
