Hisense Kicks Off FIFA Club World Cup 2025™ as Official Partner
In Qingdao, China, Hisense is celebrating its role as an Official Partner of the FIFA Club World Cup 2025™. The company continues to emphasize its dedication to worldwide sports. This collaboration presents an opportunity for Hisense to utilize technology to inspire, connect with, and lead audiences.
Sports Partnerships Expand Brand Presence
As an Official Partner, Hisense deepens its relationship with prestigious tournaments. Previous partnerships include the FIFA World Cup™ in 2018 and 2022, and UEFA EURO 2016™, 2020™, and 2024™. The brand has expanded its influence through diverse partnerships, including PSG, NBA, NRL (within Australia), Real Madrid, NASCAR, Red Bull Racing in Formula 1, and leading organizations in esports and football.
Enhancing the Fan Experience
For those watching from home, Hisense is working to redefine the game-day experience. Hisense led the global market for 100-inch and above TVs, with a 56.7% volume share in 2023, 2024, and Q1 2025. This helps bring the stadium experience to living rooms worldwide. Every play, goal, and celebration comes to life with unparalleled clarity, allowing fans to feel connected to the action.
According to recent data, the global smart TV market is projected to reach $272.08 billion by 2029, growing at a CAGR of 4.3% from 2022 to 2029 (Fortune Business Insights).
About Hisense
Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics. The brand is present in over 160 countries, focusing on high-quality multimedia products, home appliances, and intelligent IT solutions. Hisense ranks No. 2 globally in total TV volume shipments (2022-2024) and No. 1 worldwide in the 100-inch and over TV segment (2023- Q12025). Hisense is committed to global sports partnerships to connect with audiences around the world as the first official partner of the FIFA Club World Cup 2025™.
Hisense remains dedicated to its brand mission of enriching lives with innovative technology. The brand aims to inspire passion, foster unity, and empower every viewer to truly “Own the Moment” through continuous innovation in display and audio technologies. Through its powerful synergy of sports partnerships and display innovation, Hisense continues to help fans everywhere “Own the Moment” and enjoy the excitement of competition—wherever they are.
