The Performance of Politics: J.D. Vance‘s Ascent
J.D. Vance’s trajectory from appearances on popular sitcoms, including “The Fresh Prince of Bel-Air,” to the Presidency of the United States exemplifies a crucial shift in modern American politics. Though, this phenomenon extends far beyond the case of Vance; success in national politics now fundamentally requires the ability to project both authority and authenticity through media appearances. This dynamic was evident even in the mid-20th century,with the visually appealing Dwight Eisenhower and John F. Kennedy defeating Adlai Stevenson, perceived as intellectual but lacking charisma, and Richard Nixon, who often appeared uncomfortable on camera. The importance of this “telegenic” quality has only intensified as politicians dedicate increasing amounts of time to cultivating their public image.
Vance initially pursued a path to prominence through conventional avenues – achieving best-seller status with his memoir and participating in events like the Aspen Ideas Festival. Yet, he ultimately found himself navigating a similar landscape to Donald Trump, appearing on platforms like Fox News to discuss controversial theories such as the great-replacement theory. He also voiced increasingly radical views in interviews, telling a podcaster that America was “in a late republican period” and suggesting a need for ”pretty, pretty wild” action to counter perceived societal decline.
Early in his presidential campaign, Vance faced criticism not for his policy positions or past inconsistencies, but for his perceived lack of skill as a political performer.Doubts arose regarding his ability to connect with audiences at rallies or engage in seemingly simple interactions, such as a visit to a donut shop. However,Vance overcame these concerns not by altering his core beliefs,but by strategically increasing his media presence and refining his on-screen persona.
He collaborated with pro-Trump influencers like the Nelk boys, sharing personal anecdotes – even discussing his son’s interest in Pokémon.He dedicated three hours to an interview on “The Joe Rogan Experience,” highlighting the influence of the film “Boyz n the Hood” on his political worldview. In June, he appeared on “The Theo Von Show,” navigating a series of unpredictable and challenging questions, including inquiries about Donald Trump’s potential involvement in the Epstein files, the situation in Gaza, and even speculation about Frederick Douglass’s sexuality. Vance consistently managed to respond, or at least deflect, these inquiries effectively enough to maintain his position.
This culminated in a moment that underscored the complete integration of politics and entertainment: Vance anchoring “The Charlie Kirk Show” from the Eisenhower Executive Office Building. The broadcast featured patriotic imagery, including a billowing American flag and bagpipe music, and slogans like “Big Gov Sucks” and “Warning: Does Not play Well with Liberals.” His first guest was Stephen Miller, a key ideologue within the administration, who advocated for “focussed anger, righteous anger” directed towards left-wing organizations. Vance responded with a simple, emphatic “Amen,” signaling his alignment with Miller’s outlook.
