Hardee’s Debuts Exclusive ‘Rizzwich Meal’ Created wiht Viral Sensation The Rizzler
Hardee’s is rolling out a new menu item and a digitally-focused marketing strategy with the launch of the rizzwich Meal, available exclusively through its mobile app. The meal is a collaboration with popular internet personality, The Rizzler, marking a shift towards culturally relevant and social-first campaigns for the fast-food chain.
The Rizzwich Meal features a 100% USA Angus beef patty topped with American and Swiss cheese, and cherrywood-smoked bacon, served on toasted sourdough. It’s accompanied by Hardee’s golden fries and a Hand-Scooped Ice Cream Shake™ of the customer’s choice. Hardee’s describes the meal as packing “EXTRA rizz”-a combination of flavor and personality inspired by The Rizzler’s online brand.
This launch builds on a triumphant social media partnership between Hardee’s and The Rizzler earlier this summer. The current campaign incorporates creative social teasers, influencer marketing, app-exclusive offers, and community engagement initiatives.
“With The Rizzler, we’re not just launching a new sandwich-we’re building a digital movement that taps into what our fans love: culture, content, and crave-worthy food,” said sarah Breymaier, Vice President of Brand at Hardee’s. ”The rizzwich Meal is the first taste of where Hardee’s marketing is headed-digital-first and packed with flavor and fun.”
The limited-time Rizzwich Meal is available beginning November 5 exclusively via the Hardee’s app. New app users will receive $2 off their first Rizzwich Meal purchase.
