Spotify Tees Off with “Happy Gilmore 2” Mini-Game in New Netflix Partnership

In a surprising move that blends streaming entertainment with interactive gaming, Spotify has partnered with Netflix to launch a golf-themed mini-game, “Happy Gilmore 2 Tournament.” This collaboration aims to promote the upcoming sequel to Adam Sandler’s beloved 1996 comedy, set to premiere on Netflix this Friday, July 25.

This venture marks a critically important first for Spotify, as the music streaming giant has never before collaborated with another company to create a gaming experience within its application. While Spotify has largely steered clear of the gaming sector, this promotional tie-in could serve as a crucial test for consumer engagement with in-app gaming features. leveraging the cult status of “Happy Gilmore,” the game offers a unique possibility to boost user interaction.

Developed in conjunction with MiK Studio,the “Happy Gilmore 2 Tournament” is exclusively accessible through the Spotify app. Players are challenged to master their golf swing by tapping their devices,navigating through three holes.The game enhances the experience with audiovisual elements, including movie sound clips upon completing each round and personalized “happy” track playlists curated for each user. Hidden Easter eggs, such as Happy’s iconic hockey stick and alligator, add an extra layer of fun.

Upon completion, players can view the official “Happy Gilmore 2” trailer and share their personalized playlists and final scores across social media platforms. This initiative follows Spotify’s previous launch of a hidden “Eat This Playlist” game in 2023,a nod to the classic Snake arcade game,which demonstrated the platform’s potential for incorporating playful,interactive elements.