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Google to Empower Users with Hyper-Personalized Experiences - and Complete Data Control
MOUNTAIN VIEW, CA – October 26, 2023 – Get ready for a Google experience that truly understands *you*. The tech giant announced today a new initiative to deliver significantly more tailored recommendations across its services, starting initially in the United states.this isn’t about Google guessing what you like; it’s about giving *you* the power to shape your online world.
For years, we’ve grown accustomed to recommendations – a show suggestion based on your binge-watching habits, or a restaurant tip inspired by your favorite cuisine. Now, Google is taking that a step further. Over the coming months, users will have the option to personalize their Google experience by securely sharing purchase and pass information – think boarding passes, loyalty cards, and purchase histories.
What does this mean for you? More relevant app suggestions, smarter shopping recommendations, and exclusive offers from brands you already love. Imagine effortlessly discovering new products or services perfectly aligned with your interests, or never missing a promotion from your go-to coffee shop. The goal is simple: help you find more of what you enjoy and unlock exciting new discoveries.
Your Privacy, Your control
Crucially, Google is emphasizing user control and data privacy.The company states that its industry-leading technology and robust policies are designed to protect your information. You decide whether and how your purchase and pass data is used, including for advertising purposes. And, importantly, Google confirms it will not sell this information to third parties.
“We’re committed to openness and giving users agency over their data,” a Google spokesperson stated. “These new settings are designed to make it easy to understand and manage your preferences.”
New settings will provide granular control, allowing you to easily adjust your preferences at any time. you can also learn more about Google’s data protection practices at Google Pay Security.
This move signals a broader industry trend towards hyper-personalization, but Google’s emphasis on user control sets it apart. It’s a bet that empowering users with data transparency will foster trust and ultimately deliver a more valuable and satisfying online experience.
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