HUK-Coburg Cedes Lead to Allianz in Annual Quality Survey
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Munich,Germany – August 29,2024 – Allianz insurance has overtaken HUK-coburg Insurance to claim the top position in the latest quality ranking of German insurers,according to data released today by YouGov and reported in Versicherungsjournal. This marks a shift in leadership after HUK-Coburg held the number one spot in the previous year’s survey.
Allianz achieved a quality score of 72.8 points, an improvement of nearly two points from its previous result.HUK-Coburg, simultaneously occurring, saw its score decline by one point to 70.7. The quality scores are calculated based on both positive and negative mentions of the brands,ranging from -100 (entirely negative) to +100 (entirely positive).
Top Five Insurers Ranked
Rounding out the top five are AXA insurance (67.8 points),LVM insurance (66.3 points), and ADAC insurance. AXA and LVM both moved up in the rankings, with AXA entering the top five from outside it last year and LVM moving from third to fourth place. Provincial Insurance and Württemberg Insurance have fallen out of the top five.
Direct Insurers: Huk24 Remains Dominant
In the separate ranking for direct insurers, Huk24 AG continues to lead with a quality score of 64.8 points. Allianz Direct Insurance AG follows in second place with 58.7 points.
Broader Brand Quality Landscape
The performance of insurance brands pales in comparison to the leading brands across all categories surveyed. Weleda (Personal Care & Cosmetics) now leads the overall ranking with a score of 90.9 points, having climbed from third place. Andechs nature (Food) is second with 89.7 points, while Lavazza (Coffee) ranks third at 88.5 points.
The rankings are based on data collected by YouGov’s BrandIndex, which continuously monitors public perception of brands.The full report, originally published on Versicherungsjournal.de on August 29, 2024, provides a thorough overview of brand quality across various sectors.
