Fujian Province Ushers in a Golden Autumn with a Flourishing Cultural Tourism Season
Fujian Province is embracing the autumn season with a vibrant and innovative surge in cultural tourism,aiming to establish itself as a world-class destination. Beyond the customary appeal of it’s stunning landscapes – “viewing the mountains and seas” – and rich cultural heritage – “tea and the world,” “good show of good shows,” and ”good food” – Fujian is crafting immersive experiences designed to captivate both domestic and international travelers.
This autumn, the province is moving beyond conventional tourism with thoughtfully curated thematic routes. visitors can embark on journeys like “Autumn’s Embrace: Hiking, Forest Healing & World Heritage,” exploring the natural beauty and ancient significance of the region. Coastal adventures await with “Waves & Wonders: Seaside Exploration, autumn Fishing & Starlit Camping,” while those seeking tranquility can lose themselves in the charm of “Ancient Villages & Autumn Hues,” discovering the timeless beauty of Fujian’s rural landscapes. The goal is to create a poetic travel experience,where every step reveals a new scene,every village whispers a unique story.
Fujian’s commitment to elevating its cultural offerings is particularly evident in its ambitious programming. A bold “Global Famous Artist Creation Plan” is bringing international acclaim to the province, starting with a highly anticipated piano solo concert by Juno and Grammy-nominated virtuoso, Mark Andre Hamerin, on October 1st. The Minyue Water Town will host a vibrant National Day carnival, celebrating the Maritime Silk Road with a dazzling fusion of Southeast asian, South Asian, Central Asian, and African influences through parades and performances. looking ahead, the 2025 Fujian Asia-Pacific Music festival promises to further solidify the province’s position on the global music stage.
Alongside international stars, Fujian is deeply rooted in its own cultural traditions. The innovative “Weekend Play Meeting” series will showcase local talent with diverse public performances, including literary and artistic showcases, military band specials, martial arts demonstrations, and open-air concerts on the picturesque Guling grassland. The “‘Yi’ Qile Minxing Grand Arena” street dance competition will brilliantly blend traditional Fujianese arts like Kung Fu, lion dances, and elaborate headdresses with contemporary dance, creating a dynamic and captivating spectacle.
The province is also leveraging the power of music to draw visitors. From the National Day holiday through October, a stellar lineup of renowned artists – Rene Liu, Wang Yuan, Jacky cheung, Mayday, and Zhou Shen – will grace Fujian’s stages, offering fans a unique “concert + travel + city life” experience.
Fujian’s cultural landscape is further enriched by critically important exhibitions. The “Return of National Treasures – The First Old Summer Palace Beasts and special Exhibition of Overseas return Cultural Relics” in Zhangzhou will display 85 invaluable artifacts, including iconic bronze animal heads from the Old Summer Palace, offering a poignant connection to China’s rich history. For a more interactive experience, the immersive comedy script tour, “Xiabo has a play·The Past of Southern Fujian,” will bring the stories of Xiamen to life.
To ensure accessibility and affordability, Fujian is rolling out a comprehensive discount system. Fuzhou’s “Full People’s Benefit Tour of the Blessed State” event, in partnership with Ctrip, will distribute 3.64 million yuan in subsidies for hotels and attractions. Discounts are also available for students, military personnel, and group bookings for popular performances like “The Most Memories of the Ship Administration.”
Beyond financial incentives, Fujian is prioritizing visitor convenience. Key cultural sites and districts are enhancing thier public explanations with multilingual self-service tools. Fuzhou metro will offer free rides on National Day, and a significant number of affordable hotel options (8,565 rooms) have been secured. Xiamen is providing 23,000 free parking spaces, while Nanping Wuyishan is offering free bus service and increasing capacity on the Jiuquxi bamboo rafts to 9,000 people per day. Smart parking solutions and parking discounts are also being implemented across the province.
Fujian Province is poised to deliver an unforgettable autumn experience, seamlessly blending cultural richness, natural beauty, and exceptional service to welcome visitors from around the globe.
