30 October 2020 Louis Vuitton will release a special monogram mask, a light-sensitive anti-Covid visor that will only be available in some – selected – brand stores. Burberry, instead, he announced in August that he will engage in the production of designer masks, with the aim of allocating part of the proceeds from their sale to research against the Coronavirus.
Louis Vuitton masks arrive
Already in March, when the pandemic, many brands in the luxury sector have decided to re-market the masks that – before Covid – were sold as anti-smog masks. The prolongation of the emergency situation, however, has prompted many fashion houses to review their plans and embark on new projects. Among these is Louis Vuitton which, with a press release, has made it known that it is working on a specification anti-Coronavirus visor, characterized by the typical monogram of the brand and enriched with golden studs and fashion details.
It will be a photochromic visor, which means it will go from light to dark when it comes in direct contact with sunlight. Furthermore, by lifting the front part, it will turn into a hat and can be used as an accessory.
According to rumors leaked a few days ago, this particular model of Louis Vuitton mask it should have cost about 960 dollars (about 810 euros). However, a company spokesperson denied this information and said that nothing has yet been decided on the cost.
Burberry produces luxury masks and donates part of the proceeds to research against the Coronavirus
Louis Vuitton is the second major luxury brand to launch into the production of anti-Covid protection devices. Before that, already in August, Burberry in fact he had announced that he would start selling face masks for the price of 120 dollars (about 100 euros). A cost that, inevitably, has earned these protective devices the title of more expensive masks of the moment, along with those that will soon be released by Louis Vuitton probably.
The Burberry masks they will have the typical Scottish press and 20% of the proceeds from their marketing will go to research against the Coronavirus. For this reason, the Burberry Foundation’s COVID-19 Community Fund was established for the purpose of raising and managing funds.
The contribution of the luxury sector to the fight against Covid
Even before the big brands in the fashion world ventured into the production of luxury masks, in the months of March and April (in full health emergency) many were companies in the sector that have reconverted their production trying to give a concrete contribution to the fight against Covid.
Just Louis Vuitton, for example, at the beginning of April reorganized the French factories using branches in the production of non-surgical masks. Its parent company, LVMH, also announced that factories that usually produce perfumes and cosmetics would be used for produce disinfectants alcohol-based, provided free of charge to French health professionals. Louis Vuitton also donated 21 thousand N95 masks to New York City, which became the epicenter of the pandemic in the United States last spring.