Evidence that Huawei is getting left behind from Vivo, Oppo and Xiaomi

Jakarta, CNBC Indonesia – Research firm IDC released its quarterly report for the smartphone market in China. Vivo managed to make it to the top, unfortunately another domestic tech giant, Huawei was nowhere to be seen in the top five.

Instead, its former business unit Honor was fifth in the IDC report.

Based on the report, in the second quarter of 2021 Vivo’s market share was 23.8%, an increase from the same period last year of 17.1%. Meanwhile, sales also increased from 15 million units in Q2 2020 to 18.6 million in Q2 2021.

In second place is Oppo which has a market share of 21.1%, up from 16% in Q2 2020. For Q2 2021 sales of 16.5 million and the same period last year 14.1 million.

Xiaomi’s 17.2% market share makes it third. This achievement increased from 10.4% in the second quarter of last year.

Meanwhile, Xiaomi’s sales in the second quarter of this year were 13.4 million compared to last year’s 10.4 percent.

Apple is the only brand name outside of China in the top five versions of IDC. The iPhone maker got a market share of 10.9%, up 8.3 in Q2 2020, and sales of 8.6 million in Q2 2021, up 1.3 million from last year.

Then Honor has 8.9% market share, unfortunately down from last year’s achievement of 14.7%. For sales, it had sales of 6.9 million, which was down from 12.9 million units.

The decline in Honor’s sales volume was due to the fact that there were no new phones on sale at that time. There are only five ratings available for sale, as quoted from GSM Arena, Thursday (29/7/2021).

This is different from its competitors like Vivo, Oppo or Xiaomi which have more than 30 different choices for consumers.

Overall the market is experiencing a decline every year due to sanctions on Huawei’s smartphone business. The company is now part of the ‘other’ group which sold 14.1 million, down more than half last year’s 29.4 million.

For market share, the combined group has 18.1%. While the second quarter of 2020 has 3.5%.

According to IDC China’s Research Manager, Wang Xi, innovation is no longer a driving force for middle and upper-class businesses. Companies are now competing to provide a favorable, user-attributable brand image.

[Gambas:Video CNBC]




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