Essence Rare Bear Lip Gloss Sparks Social Media Frenzy, Limited Availability
A new lip gloss from Essence is driving a surge of online activity, fueled by a “blind box” format and a especially elusive variant. The “Rare Bears” lip glosses, released November 17, 2025, are quickly selling out and prompting both eager unboxing videos and frustrated searches across social media platforms like TikTok.
The collection features four standard shades – “Teddy Bae” (turquoise), ”cuddle Paw” (pink), “Hug Snug” (purple), and “Kiss Buddy” (pink) - but the real draw is the “Secret Bear,” a rare color that remains undisclosed.Sold in opaque “blind boxes,” customers won’t no which shade they’ve received until opening the package, adding an element of surprise and collectibility. This strategy mirrors Essence’s earlier success with the Easter-themed “Somebunny like you” lip gloss.
Demand has been so high that some dm stores are not displaying the “Rare Bears” on shelves.Instead, customers are advised to inquire with employees, who then retrieve the product from the stockroom. TikTok user Lou (@vipmitlou) documented this process in a video,hearing an employee confirm,”Do you have to ask about it?”
to manage scarcity and prevent hoarding,at least one dm employee has implemented a policy of limiting purchases to one “Rare Bear” per customer,as noted in a comment on influencer Erika.yt’s unboxing video. The limited availability has sparked debate online, with some users expressing frustration over others acquiring multiple rare bears while many remain unable to find any.
