Epic games asserts Apple‘s revised app installation process-implemented to comply with a court order-has dramatically reduced user drop-off rates by 60%. The gaming company shared data indicating the streamlined process is significantly improving the ability of developers to reach iPhone users outside of apple’s App Store.
Last year, a U.S. court mandated Google to open its Play Store to competing app stores. While Google lost its appeal against this decision in July, apple faced similar requirements following a legal battle with Epic Games.The court rulings stemmed from antitrust concerns, aiming to foster competition in the mobile app ecosystem and provide developers with option distribution channels. apple’s new install flow,designed to meet these requirements,appears to be yielding positive results in user retention,according to Epic Games. This development could reshape the landscape of app distribution on iOS, potentially benefiting both developers and consumers by increasing choice and lowering costs.
