Dutch cultural institutions are facing declining attendance, a trend some observers attribute to a perceived overemphasis on progressive social and political themes, often described as “woke.” The issue gained prominence following a report in Het Parool, prompting a debate about the role of identity politics in the arts.
Alida Dors, artistic leader of Theater Rotterdam, recently outlined plans for increased diversity within the organization, including targets for the representation of “bicultural” staff. Her comments, reported in the Volkskrant, have sparked criticism from those who argue that such initiatives prioritize ideological goals over artistic merit. Dors suggested re-evaluating job descriptions to avoid favoring “usual suspects,” a remark that has been interpreted as a move away from traditional qualifications.
Critics contend that the focus on diversity and inclusion has become disproportionate, overshadowing the artistic content itself. Reports indicate a growing disconnect between the priorities of cultural institutions and the expectations of audiences. The NOS reported earlier this year that half-empty theaters are becoming increasingly common.
The debate extends beyond theater. Museums are also facing scrutiny for similar trends. A planned slavery museum in Amsterdam, for example, has been criticized by some as a vehicle for securing subsidies, with concerns raised about the potential for “intersectioneel onderzoek” – intersectional research – to become a primary focus rather than historical accuracy or public engagement. The Amsterdamse Kunstraad and the Raad van Cultuur have expressed support for the museum, emphasizing its potential for generating further funding opportunities.
The Dutch Design Week in Eindhoven also drew criticism for its perceived ideological slant. According to De Telegraaf, the event was dominated by “woke” themes, with some observers describing the installations as “absurdistische propaganda.”
The shift towards prioritizing social and political messaging within Dutch cultural institutions appears to be occurring alongside broader international trends. Reports indicate that some businesses operating in the United States are distancing themselves from “woke” policies under pressure from the current administration. However, the extent to which these international pressures are influencing Dutch cultural policy remains unclear.
