DENZA Enters Brazilian Market, Expanding Latin American Footprint
São Paulo, Brazil - BYD’s premium electric vehicle brand, DENZA, officially launched in Brazil at the 31st São Paulo International Motor Show (Salão Internacional do Automóvel de São Paulo 2025), introducing its flagship models, the Z9GT and D9. This marks a significant step in DENZA’s strategy to rapidly expand its presence throughout Latin America.
The first DENZA showroom in Brazil will be located on Avenida Europa in São Paulo,a renowned district for luxury automotive brands. Pricing announced at the event positions the Z9GT, a technology-focused GT, starting at 650,000 reais (approximately 855,000 yuan), while the D9, a luxury and tech-oriented MPV, will be available for presale at 800,000 reais (roughly 1.05 million yuan).
Alexandre Baldy, Senior Vice President of BYD Brazil and head of marketing and sales, highlighted BYD’s success in changing brazilian perceptions of new energy vehicles over the past two years. He stated that DENZA’s arrival will further elevate the premium automotive segment in Brazil, offering vehicles built around technology, safety, and a new definition of luxury.
DENZA’s global expansion is gaining momentum, following successful launches in Asian markets like Cambodia, Indonesia, and Thailand, and its European debut in April 2025. Brazil serves as the launchpad for its broader Latin American strategy, solidifying the brand’s growing international presence.
Built on the foundation of China’s burgeoning new energy vehicle technology, DENZA aims to provide consumers worldwide with a elegant, electric alternative to traditional luxury vehicles, driving the electrification of the premium car market.
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