CVC Capital Partners Launches Global Sport Group to Manage $13.6 Billion Sports Portfolio
NEW YORK – Private equity giant CVC capital Partners has launched the global Sport Group (GSG), a dedicated division designed to oversee and expand it’s substantial investments in the sports, media, and entertainment sectors.The move signals CVC’s commitment to becoming a dominant force in the rapidly growing world of sports ownership and investment.
The GSG will consolidate expertise across CVC’s existing portfolio – currently valued at approximately $13.6 billion – and proactively seek new opportunities. CVC already holds notable stakes in some of the world’s most prominent sporting organizations, including LaLiga (Spanish football), Ligue 1 (French football), the Women’s Tennis Association (WTA), Volleyball World, Prem Rugby, the United Rugby Championship (URC), and Six Nations Rugby.
“The creation of GSG allows us to leverage our collective experience and resources to drive long-term growth within our portfolio and identify compelling new ventures,” a CVC spokesperson stated. The firm emphasized its commitment to enhancing operational performance without compromising the unique identity and independence of the leagues and organizations it invests in.
Experienced Leadership Team Assembled
To lead the new division, CVC has tapped Marc Allera, the former CEO of British mobile operator EE, as Managing Director. He will be supported by a team of seasoned industry veterans, including:
* George Barrios & Michelle Wilson: Formerly of WWE, bringing extensive experience in media rights, sponsorship, and event management.
* Simon Estes: Previously with DAZN, offering expertise in sports streaming and digital distribution.
* Alkit Patel: Previously responsible for CVC’s rugby investments, providing continuity and specialized knowledge.
Expanding Investment Horizons
The launch of GSG isn’t just about managing existing assets. CVC intends to attract new investors looking to enter the sports market, while also providing an exit strategy for current stakeholders.A key focus will be geographic expansion, with North America identified as a primary growth market. The firm is especially interested in leagues with closed systems – those without the threat of relegation – offering greater financial stability.
This strategic move underscores CVC Capital Partners’ long-term vision: to establish the sports sector as a cornerstone of its investment portfolio. The Global Sport Group is poised to play a pivotal role in shaping the future of sports ownership and investment for years to come.
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