NFL Teams Score Big with New Partnerships as Season Kicks Off
Washington Commanders, NFL Expand commercial Reach with Sports Illustrated Tickets & Bwin
(Washington D.C.) – As the NFL season launched yesterday, several teams and the league itself announced important new commercial partnerships, signaling continued growth and a focus on enhanced fan engagement.The Washington Commanders are the latest franchise to team up with Sports Illustrated Tickets (SIT), while the NFL has secured Bwin as a key international sponsor, notably for its inaugural game in Spain.
The multi-year deal with SIT positions the ticketing arm of the iconic Sports Illustrated as a core fan experience partner for the Commanders. Beyond simply selling tickets, the collaboration will bundle game access with exclusive merchandise and hospitality packages. fans can also expect in-stadium activations and increased branding visibility for SIT.
Notably, the partnership extends beyond U.S. borders. SIT will also be the presenting and international fan experience partner for the NFL’s groundbreaking first-ever Spanish fixture, scheduled for November 16th in Madrid.
The Commanders aren’t alone in leveraging SIT’s platform. The Pittsburgh Steelers, Cincinnati Bengals, and Atlanta Falcons have also recently partnered with the company, which is an officially licensed NFL ticketing sales channel.
Bwin Bets on NFL Expansion in spain
Looking ahead to that historic Madrid game, the NFL has tapped sports betting firm Bwin as its official partner in Spain. Building on existing sponsorships in Germany and Austria, Bwin will activate across the season with fan experiences, promotions, and co-branded content tailored to the Spanish market.
the partnership doesn’t stop at a single game. Bwin will also be an official partner of the 2025 Madrid game and the official sports betting partner for Super Bowl LX in the country,demonstrating a long-term commitment to the NFL’s growing international presence.
Thes strategic partnerships underscore the NFL’s continued success in attracting major brands and its dedication to expanding its global footprint while concurrently enriching the fan experience.
Keywords: NFL, Washington Commanders, Sports Illustrated Tickets, SIT, Bwin, NFL International, NFL Spain, NFL Madrid, NFL Sponsorship, Sports business, Fan Engagement, Super Bowl LX.
