Organizational Decay is Inevitable Without Active Effort, Expert Warns
WASHINGTON, D.C. – A principle of physics - entropy, the tendency toward disorder – isn’t just impacting the physical world; it’s a critical factor in the success or failure of businesses, teams, and even personal relationships, according to Rowena Crosbie, president of Tero International.Without consistent, deliberate effort, even the most thriving organizations will inevitably decline.
The concept, often overlooked in the fast-paced business environment, highlights a essential truth: maintaining success isn’t passive. Just as a clean desk requires ongoing attention, strong teams, loyal customers, and healthy relationships demand continuous investment. Ignoring this principle can lead to stagnation, lost market share, and ultimately, organizational decay. Crosbie emphasizes that entropy affects everything – from individual well-being to the performance of entire companies.
Crosbie explains that entropy, a natural law, dictates that systems move toward disorder without intervention. This applies not only to physical spaces but also to the intangible aspects of business, such as team dynamics and customer loyalty.”You can blame it on entropy,” she states. “Everything tends toward disorder without an intervention.”
The solution,Crosbie argues,lies in prioritizing genuine human connection. In an age dominated by digital dialog, she advocates for stepping away from devices and actively fostering relationships. This means creating opportunities for face-to-face interaction and focusing on bringing out the best in both oneself and others.
Tero International offers workshops designed to help individuals and organizations combat entropy and cultivate lasting success. More information is available at tero.com.
