Coca-Cola Highlights German Production with new “Made in Germany” Campaign
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Berlin, Germany – Coca-Cola is launching a nationwide campaign in Germany emphasizing its significant local production and economic contribution.The “Made in Germany” initiative, running through August 31st, showcases the company’s commitment to the German market and its workforce.
The campaign will feature five advertising motifs across various platforms, including digital out-of-home advertising, YouTube, Instagram, Facebook, print media, online advertising, and radio promotions. Central to the message is the assertion that “Coca-Cola is made in Germany,” with 97 percent of beverages sold in the country being produced locally.
Coca-Cola’s German operations are significant, encompassing 13 production sites and employing nearly 6,500 people across 25 locations. The company contributes 9.1 billion euros to Germany’s gross domestic product and generates a purchasing volume of 1.5 billion euros from German manufacturers and service providers, demonstrating its significant role in the national economy.
The campaign spotlights five Coca-Cola employees – Daniel, Heike, Jana, Jessy, and Muhammed – representing the diversity, expertise, and dedication of the company’s German workforce. Their stories and a behind-the-scenes look at Coca-Cola’s German operations are available on a dedicated landing page.
“We produce in Germany and are proud of it,” encapsulates the emotional core of the campaign, aiming to reinforce Coca-Cola’s strong brand identity and regional ties.The initiative seeks to connect with consumers on a personal level by highlighting the individuals who contribute to the production of their favorite beverages.
Past Context: Coca-Cola’s Longstanding Presence in Germany
Coca-Cola’s history in Germany dates back to 1929, initially through import and licensing agreements. following World War II, the company re-established its presence, and by the 1950s, local production began to take shape.Over the decades, Coca-Cola has consistently invested in its German operations, expanding its production facilities and workforce. This commitment reflects the strategic importance of the German market to the global beverage giant.
The “made in Germany” campaign builds upon a trend of companies emphasizing local production to appeal to consumers increasingly focused on sustainability and supporting domestic economies. this strategy aims to foster brand loyalty and enhance the perception of quality and duty. The German manufacturing sector is renowned for its precision and innovation, qualities Coca-Cola seeks to associate with its brand.
Frequently Asked Questions about Coca-Cola’s “Made in Germany” Campaign
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Who are the featured employees in the “Made in Germany” campaign?
The campaign features Daniel, Heike, Jana, Jessy, and Muhammed, representing the diversity and dedication of Coca-cola’s German workforce.
