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China’s Car Market Crisis: Overproduction and Price Wars

by Priya Shah – Business Editor

China’s EV Ambitions Spark local Government Bidding War, Raising Concerns of Overcapacity

BEIJING – A ⁣decades-long push by Beijing to dominate the electric ⁤vehicle (EV) market is fueling a fierce competition among local governments to attract manufacturers, resulting in significant land subsidies and aspiring‍ production targets that analysts ‍warn could lead to notable overcapacity and ⁣economic strain.

The initiative began ⁢in the 1990s, with⁣ policymakers aiming to position China at the forefront of the EV revolution. In 2009, Beijing launched a program offering billions of⁢ dollars in⁤ subsidies to incentivize automakers to produce‍ EVs for consumers.

By 2017, despite the subsidies,⁣ widespread consumer demand for EVs⁢ hadn’t materialized. That same year, Chinese politicians outlined a plan to reach⁣ an annual vehicle production of 35 ⁤million units by 2025 – roughly‌ double the record sales volume in the United States. ⁤This plan empowered local ⁢authorities to aggressively court EV manufacturers.

China neared this target in‌ 2023, producing over 31 million vehicles, according to the China Association of Automobile Manufacturers (CAAM). This sparked a provincial race to secure production capacity.

In 2021, the Chanfen District of Anhui province successfully attracted automotive ⁤giant BYD by offering considerably discounted land. BYD acquired 8.3 square‍ kilometers of⁢ land in Chanfen at a price 40%​ lower than other buyers paid.The district, traditionally focused on bread⁤ production, saw its economic growth outpace the national average by 9.1 percentage points in‌ 2023 and 5.6 percentage points in 2024 consequently.

The⁣ trend continued in 2022 when smartphone manufacturer Xiaomi began acquiring‍ land in the‌ Ijuan area of Beijing for an EV factory. By 2024, Xiaomi had purchased land equivalent to over 206 football fields at an average price⁢ 22% below competitors’ rates for industrial land. Beijing stipulated the factory must generate⁢ a minimum annual revenue of $6.6 billion (47 billion ⁤yuan) at full ‌production.

Xiaomi maintains it participated in an ⁢open tender process and did not receive special discounts or incentives, according to company statements. Auction documents published by the​ Beijing Municipal Management show Xiaomi was the sole​ bidder.

In June, Guangzhou authorities announced plans to incentivize up to three clean car manufacturers, each producing ⁤500,000 vehicles annually.​ The‍ city pledged to allocate up to ⁤500⁣ million yuan (approximately $70 million) annually to companies building new production lines and achieving a production of 100,000 cars within ​three years.

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