Cherbourg: the Simon Frères company invents a virtual butter workshop to conquer the world

The Cherbourg-based company Simon Frères took part in the Anuga FoodTec trade fair in Cologne at the end of April. (©DP)

The Cherbourg company Simon Brothers distinguished itself, at the end of April, Anuga FoodTec trade fair in Cologne (Germany) with a virtual butter production workshop.

Founded in 1856, Simon Frères is one of the four major world players in the manufacture of butter machines. Depending on the financial year, this Cherbourg flagship with forty employees achieves between 65 and 75% of its turnover. around the world.

On our order book, we have Australia, Rwanda, Turkey, India, South Africa and Canada. We are up and down hill.

Daniel SchmitManaging Director of Simon Frères

A virtual workshop to project yourself

Simon Frères has taken part in this German fair for around twenty years. This edition brought together more than 1,700 exhibitors from 154 countries and more than 50,000 visitors. “The negative point is that we had the impression of a little less people in the aisles but we had quality contacts. People had real plans. »

Customers were probably won over by Simon Frères’ innovation:

A virtual reality cabin with glasses to be able to move around the virtual workshop. There is an effect of depth given by a screen and the glasses.

The Cherbourg-based company Simon Frères took part in the Anuga FoodTec trade fair in Cologne at the end of April.
The objective of this virtual reality is that potential customers can better understand the operation of the machines, the butter manufacturing process as a whole and even layout ideas. (©DP)

The Simon Frères design office team developed all the 3D files, in conjunction with a subcontractor. “We made a synthesis from several projects that we carried out. It took two to three months of back and forth. »

The objective of this virtual reality is of course that potential customers can better understand the operation of the machines, the butter manufacturing process as a whole and even layout ideas.

It was a bet. We committed a little money and we were pleasantly surprised by the reception.

Four vacancies

This innovation is also the way to strengthen the image of the company and its attractiveness.

Videos: currently on Actu

“Like everyone else, we are struggling to recruit. We have four positions which are not filled: a boilermaker, a business manager and two start-up technicians”, informs the general manager in passing.

To apply, send an email to [email protected]

Was this article helpful to you? Note that you can follow La Presse de la Manche in the My News section. In one click, after registration, you will find all the news of your favorite cities and brands.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Never miss any important news. Subscribe to our newsletter.