Spotify‘s Viva Latino Playlist Celebrates a Decade of Driving Global Latin Music boom
NEW YORK - Spotify’s flagship Latin music playlist, Viva Latino, is marking its 10th anniversary as a key force behind the genre’s explosive worldwide growth. Launched in 2014, the playlist has become a cultural touchstone, propelling artists to international recognition and amassing hundreds of millions of listening hours.
The rise of Viva Latino mirrors the broader surge in latin music’s global popularity, fueled by cross-genre collaborations and a growing international fanbase. What began as a curated collection of tracks has evolved into a powerful platform, shaping listening habits and breaking artists – and now ranks among Spotify’s top five most-streamed playlists globally. The playlist’s success demonstrates the increasing demand for diverse musical experiences and Spotify’s role in connecting artists with a worldwide audience.
As its inception in 2017, Viva Latino has accumulated over 595 million hours of streams. “la Bachata” by Manuel Turizo currently holds the record for the longest run on the playlist, remaining a staple for 33 consecutive months. Feid and Ozuna‘s “Hey Mor” stands as the most-streamed song in Viva Latino history.
The playlist has also proven instrumental in launching emerging talent. In 2019, Beéle experienced a 168% surge in streams within a month of his debut on Viva Latino, highlighting the playlist’s ability to amplify new voices.
As Viva Latino enters its second decade, Spotify anticipates continued growth and discovery, solidifying its position as a central hub for Latin music enthusiasts and a launchpad for the next generation of stars.
[Spotify embed: Viva Latino – https://open.spotify.com/embed/playlist/37i9dQZF1DX10zKzsJ2jva?utm_source=oembed]
