LAS VEGAS – NetflixS inaugural foray into live boxing-the September 13th undisputed super middleweight title fight between Canelo Alvarez and Terence Crawford at Allegiant Stadium-attracted 70,482 viewers, falling short of the 72,300 who attended the Jake Paul vs. Mike Tyson event earlier this year. However, the Canelo vs. Crawford fight generated more than double the ticket revenue, exceeding $47 million.
While the viewership numbers didn’t match the hype surrounding the celebrity-driven Paul vs. Tyson bout, the financial success of Canelo vs. Crawford underscores the enduring draw of elite-level boxing and the potential of the Netflix platform to capture significant revenue despite not achieving peak attendance. The $47 million+ gate ranks as the third-highest in boxing history and the largest ever for a stadium boxing show in the United States, signaling a strong market for premium boxing events.
The Paul vs. Tyson fight previously held the non-Vegas record with an $18.1 million gate.Canelo vs.Crawford surpassed this figure considerably. Only the 2015 floyd Mayweather vs. Manny Pacquiao fight ($72 million) and the 2017 Mayweather vs.Conor McGregor spectacle ($55.4 million) generated more revenue at the box office, though both were held in smaller arenas.
The fight was promoted by Netflix as “Canelo v Crawford Fight Night.” The event featured Terence Crawford (L) and Canelo Alvarez (R) with referee Thomas Taylor (C). the photo was taken by Sarah Stier/Getty Images for Netflix on September 13, 2025, in Las Vegas, Nevada.
