MOUNTAIN VIEW, CALIFORNIA, AND LONDON, Jan. 29 / PRNewswire – The complementary solutions offer end-to-end marketing, product discovery and commerce experiences that enable customers to offer a personalized and engaging customer experience across all channels
Bloomreach, the leader in Commerce Experience (TM), and Exposes, the leading provider of a Customer Data and Experience Platform (CDXP), announced today that they are entering into a strategic partnership.
With the recent surge in digital commerce and online shopping around the world, both Bloomreach and Exponea have seen significant growth. The Bloomreach Experience Platform (brX) drives over $ 200 billion in digital shopping experiences for many of the world‘s largest online retailers, brands, distributors and B2B manufacturers – a total of 25% of retail eCommerce in the US and UK. Exponea processes more than 2 billion customer profile updates daily on behalf of leading retailers and brands and enables marketers to access over 250 billion behavioral events in real time. This makes 1: 1 personalization and the development of powerful campaigns a reality.
The new partnership reinforces the unique capabilities of Bloomreach and Exponea to enable consistent and extremely targeted customer experiences in the areas of marketing and retail. The combination of Exponea’s advanced CDXP platform and Bloomreach’s brX platform will accelerate revenue growth across online and offline channels while optimizing operations and communications for each individual customer.
“We are committed to delivering exceptional trading experiences – from search to content, from using our trade-specific data and AI to personalization,” said Raj De Datta, CEO and co-founder of Bloomreach. “We chose to partner with Exponea because the company has impressive capabilities for analyzing customer data, running campaigns across all channels and maintaining strong and trusting relationships with our mutual customers. We can confirm that you are clearly a global leader , when it comes to promoting high-performance marketing and customer communication. The synergies that we can achieve across our platforms are extremely interesting for our customers. “
“Bloomreach is the leader in search and trading experience,” added Peter Irikovsky, CEO of Exponea. “We have been impressed by their robust platform and the company’s demanding B2B and B2C customer base for quite some time. The combination of our strengths will enhance the personal customer experience for our mutual customers with the most innovative, fastest and most effective solutions on the market.”
Information on Bloomreach
Bloomreach is the leader in Commerce Experience (TM). The flagship product brX is the only digital experience platform specially developed for brands, retailers and B2B companies who want to increase their sales online while offering each of their customers a first-class, personalized experience. brX combines content management functions with market-leading, retail-specific, AI-driven search, merchandising and personalization in a flexible API first-next-generation platform. Bloomreach serves over 500 global brands, including Albertsons, Staples, Bosch, Puma, FC Bayern Munich and Marks & Spencer. Bloomreach has a global ecosystem of certified partners and market-leading trading platforms, including Accenture Interactive, BORN, Commercial Tools, EPAM, IBM iX, Salesforce, SAP, Valtech and Wunderman Thompson Commerce. For more information visit Bloomreach.com, Follow us on Twitter @Bloomreach or on LinkedIn at http://www.linkedin.com/company/bloomreach.
Information on Exponea
Exponea is the world‘s leading Customer Data and Experience Platform (CDXP) and number one in customer satisfaction. Exponea was built from the ground up for retail and e-commerce. It collects and unifies data from all customer touchpoints to give companies the insights and action they need to run campaigns that deliver results. We pride ourselves on empowering marketers to be more relevant, efficient and extremely fast. The company’s notable customers include Desigual, Missguided, the Arcadia Group, OluKai and Altar’d State. For more information visit Exponea.com, Follow us on Twitter @exponea or on LinkedIn at https://www.linkedin.com/company/exponea.
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