Snapchat is rolling out new features for its Bitmoji avatars, allowing users to customize their digital representations with more detailed “drip,” according to a recent TikTok video posted by the platform (@snapchat).
The update arrives as Snapchat faces increasing competition in the personalized avatar space. TikTok launched its own custom avatars in December 2023, directly positioning them as rivals to both Snapchat’s Bitmoji and Apple’s Memoji, according to reports from The Verge and Variety. TikTok’s avatars allow users to create animated versions of themselves for employ within the platform.
Snapchat’s Bitmoji were first introduced in 2016 and quickly became a popular feature, allowing users to create personalized emojis based on their likeness. The new features highlighted in the TikTok video suggest an effort to maintain Bitmoji’s appeal and differentiation in a market where multiple platforms now offer similar functionality. Music Ally reported that TikTok’s avatars are “Bitmoji-style,” indicating Snapchat’s avatars set an early standard in the field.
The timing of Snapchat’s update likewise comes as TikTok continues to expand its user base and features, challenging established social media platforms. The introduction of TikTok Avatars is part of a broader strategy by the company to offer a more comprehensive and engaging user experience, according to Variety.
