Bad Bunny to Headline Super Bowl LIX Halftime Show
LAS VEGAS – Global music superstar Bad Bunny will perform at the Super Bowl LIX halftime show, the NFL announced today. The performance,set to take place february 9,2025,at Levi’s Stadium in Santa Clara,California,marks a historic moment as Bad Bunny becomes the first Latin American artist to solo headline the Super Bowl halftime show.
Bad Bunny, born Benito Antonio Martínez Ocasio, has achieved unprecedented success across multiple genres, consistently breaking streaming records and selling out arenas worldwide. he first gained widespread recognition with hits like “Soy Peor” and has since collaborated with artists including Drake and Cardi B, appearing on her 2018 track “I Like It.” this summer, he starred alongside Adam sandler in “Happy Gilmore 2.”
Beyond music, Bad Bunny has become a prominent figure in the sports world. He appeared at the 2020 Super Bowl as part of the Jennifer Lopez and Shakira halftime performance and co-founded Rimas Sports, a sports marketing agency representing baseball stars Ronald Acuña Jr. and Fernando Tatis Jr. While the agency has secured important athlete depiction, it faced penalties from the Major League Baseball Players Association last year for recruitment rule violations. He also co-owns Los Cangrejeros de Santurce, a basketball team in Puerto Rico, and has been involved with WWE since 2021, fueled by his lifelong passion for professional wrestling.
the proclamation follows speculation that taylor Swift, recently engaged to Kansas City Chiefs tight end Travis Kelce, might be tapped for the performance.Swift’s relationship with Kelce has demonstrably broadened the NFL’s audience, drawing a younger demographic to the sport, and NFL Commissioner Roger Goodell previously acknowledged her potential as a halftime performer, stating, “We would always love to have Taylor play…she is a special, special talent.”
Last year’s halftime show, featuring Kendrick Lamar, drew a record 133.5 million viewers. Bad Bunny’s performance is expected to continue that trend, bringing a global audience to the NFL’s biggest stage.
bad Bunny recently announced his sixth tour, scheduled to begin in late 2025, but notably excluded dates in the United States, citing fears of potential raids by U.S. Immigration and Customs Enforcement at concert venues.
