The Atlanta Dream’s home opener at State Farm Arena promises an unprecedented experience for WNBA fans. Tonight, as the Dream face off against the Indiana Fever, attendees will be greeted by a resounding message emblazoned on the court: “Pay Some Respect to Women’s Sports.” this bold declaration marks a pivotal moment in the ongoing fight for recognition and equity in women’s athletics.

A groundbreaking Collaboration

This transformative initiative stems from a unique collaboration between the Atlanta Dream, Cash App, and Playa Society, a streetwear brand championing women in sports. This partnership aims to elevate the visibility and value of women’s sports.

Morgan Shaw Parker, president and COO of the Atlanta Dream, emphasized the shared values driving this collaboration:

Atlanta Dream, Cash App and Playa Society have shared values with a commitment to pushing women’s sports forward and this unprecedented court design and retail collection is just the beginning.
Morgan Shaw Parker, Atlanta Dream President & COO

Beyond the Game: A Lasting Impact

The impact of this initiative extends far beyond a single game. Following the season opener, the court will be donated to a local youth organization, providing young girls with a tangible symbol of empowerment and a space to hone their skills on the same surface that showcased this powerful message during WNBA play.

Cash App’s Commitment to Financial Inclusion

Cash App’s involvement underscores its broader commitment to financial inclusion and community investment. The company recognizes that supporting women’s sports translates to fostering economic opportunities for female athletes and their communities.

catherine Ferdon, Cash App CMO, highlighted the company’s dedication to redefining fandom and championing financial inclusion:

The opportunity to place such a statement on the court exemplifies our approach to this partnership, pushing boundaries to redefine and celebrate fandom. cash App is thrilled to elevate women’s sports and champion financial inclusion while investing in the Atlanta community.
Catherine Ferdon, Cash App CMO

Fashion Meets Activism: The “Pay Some Respect” Collection

Fans can extend their support beyond the arena with the “pay Some Respect to Women’s Sports” fashion line. This collection blends Playa Society’s streetwear aesthetic with cash App’s color scheme, offering apparel suitable for both game day and everyday wear. The collection, already featured on team practice jerseys, is available at playasociety.com and the Atlanta Dream retail store, with prices ranging from $45 to $180.

Tune In and Take Action

The game will be broadcast nationally on Amazon Prime and locally on Peachtree TV, amplifying the court’s message to a wide audience.The Atlanta dream hope this initiative serves as a model for future sports partnerships, demonstrating how they can drive meaningful conversations and promote genuine change.

FAQ

• What is the message on the court? The message is “Pay Some Respect to Women’s Sports.”
• Who are the partners in this initiative? The partners are the Atlanta Dream, Cash App, and playa Society.
• Where can I buy the “Pay Some Respect” collection? The collection is available at playasociety.com and the Atlanta Dream retail store.
• Where will the court be donated after the season opener? The court will be donated to a local youth organization.