Home » Technology » As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ever

As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ever

by Rachel Kim – Technology Editor

MLS, Apple, IMG Deliver‌ Record-Breaking Production⁢ for MLS Cup 2025

STAMFORD, CT – December⁤ 7, 2025 – As Lionel ⁢Messi and Inter⁤ Miami compete for ‍the MLS​ Cup title‌ today, a massive collaborative production effort involving‌ Major League‍ Soccer, Apple, IMG, and⁤ NEP⁤ is ‌rolling​ out the largest MLS⁢ Cup broadcast in‍ league history. The culmination of a season⁤ marked ⁤by ‍significant operational shifts, the broadcast will be available‍ free on Apple TV in over 100‍ countries and regions,⁤ requiring no subscription.

This year’s MLS cup production represents the first full‌ season following the move of MLS‌ Productions from NEP’s⁤ Metropolis ⁤Studios in New York​ City to “The Studios at WWE” in Stamford, ⁤Connecticut, in January 2025. The‌ relocation was ‌part of an‍ expanded multiyear deal with IMG ⁢and has enabled a ⁤more consistent and ‍technologically advanced⁤ production workflow.

Since the move, all ⁢Apple TV MLS studio ⁢shows ‌- including MLS Countdown and⁣ MLS La Previa pregame shows, and MLS Wrap⁢ Up and MLS El Resumen postgame shows – have ‌been produced out of the Stamford facility. MLS also partnered ​with AE Live ⁢as its exclusive graphics provider and implemented a centralized graphics-integration model for all game broadcasts.

“It has been a terrific year‌ for ⁤us at MLS⁤ productions,” ‍said MLS productions ⁢Executive ‌Producer, Bacon. “We knew when we‌ launched this​ project⁣ in 2022 ahead of the ⁢2023 season that there was going ⁣to be ‍a long road ahead and there woudl be changes‌ from⁤ year to year.​ But⁣ I think we are ⁤now at a point where we have more consistency in the ‌way that we produce [our content].”

Bacon added,”The​ studio here​ in Stamford has been everything ‍we expected and​ then some. We’ve been able to leverage the ‌technology, the connectivity, the ⁢infrastructure,⁣ and the consistent group of people to not only maintain ‍the quality we had from the‌ first two years but also start to push forward​ even further. Behind-the-scenes ⁣changes⁤ invisible to⁤ the ⁣consumer [and also] ⁤big-ticket items like our fully virtualized studio ​are adding new layers of⁣ storytelling and quality to our productions.”

Throughout the 2025 ⁢season, the partnership produced ‌over 600 games on MLS Season pass on Apple TV. Today’s broadcast will feature special editions of MLS Countdown and MLS La Previa beginning at 1:30 p.m. ET, followed by⁤ postgame recaps with MLS⁤ Wrap-Up and MLS El Resumen. ⁢MLS ⁣and its ⁢partners aim to deliver‌ a memorable finale, leveraging‍ lessons learned throughout the⁤ year.⁤

“We​ want to‌ take all ​the things we’ve learned‌ and tested throughout the year and drive them into‌ one [MLS Cup] show,” Bacon stated.”Just like the grand ‍finale of a huge fireworks display, we want to go out ⁤with a bang that people won’t forget.”

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