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Apple TV+ is increasing its subscription price to $12.99 per month in the United States,up from $9.99, starting August 21, 2025 [[1]]. Similar increases will occur in select international markets, though the annual plan at $99.99 and Apple One packages (starting at $19.95/month) remain unchanged [[1]]. This marks the second price hike in under two years, following a $3 increase in October 2023 [[2]]. Despite the price increase, Apple TV+ continues to receive critical acclaim, with shows like *Ted Lasso*, *Severance*, and *The Studio* garnering nominations and awards [[3]]. Apple positions the service as a premium offering,justifying the higher cost [[3]].
![[[1]]](https://www.gamereactor.de/media/17/appletvraises_4641753_650x.jpg){kind=link}