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Apple iPhone 17 Launch: Stock Drops Amidst Disappointing Reveal

by Rachel Kim – Technology Editor

Apple Shares Dip Following iPhone 17 Premiere

BERLIN – Apple shares experienced a decline following the unveiling of the iPhone 17 lineup at IFA⁣ 2025, despite the debut of four new models – the iPhone 17, ‌iPhone 17 Pro, ​iPhone 17 Pro‌ Max, and the uniquely positioned iPhone Air. The ⁣reaction signals ‍potential⁢ market disappointment with the latest iteration of the tech giant’s​ flagship product.

The ‍unveiling, ​held‌ at ⁣IFA, showcased a ⁢range of updates including the thinnest Apple smartphone to date, the iPhone ⁣Air, measuring just 5.6mm thick. Alongside the new iPhones, ⁣Apple also ‍presented ⁤the AirPods Pro​ and updated Apple Watch Editions, Series⁣ 11, and Ultra 3⁢ smartwatches. ​Though, the market response suggests⁤ investors where anticipating a more significant leap forward, leading⁢ to a post-premiere dip ‌in ​Apple’s stock value.

Apple traditionally structures it’s iPhone releases with a base model,​ followed by premium “Pro” and “Pro Max” versions differentiated primarily ⁢by screen size. This year’s lineup continues that trend, with the iPhone 17 serving as the ‌standard ⁢offering.The iPhone Air, notably lacking a‍ numerical designation, aims to distinguish itself ⁣as‌ a uniquely slim design within Apple’s history.

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