Türkiye Amplifies Soft Power: A Mapping of its Public Diplomacy Network
ANKARA – As geopolitical currents shift and Türkiye seeks to expand its influence on the global stage, a complex ecosystem of state-backed institutions and cultural organizations is driving a surge in public diplomacy efforts. Recent initiatives, from language education programs to cultural festivals, reveal a concerted strategy to enhance Türkiye’s image and foster stronger international relationships, notably with turkish diaspora communities and nations across Africa, the Balkans, and Central Asia.
This intensified focus on public diplomacy comes as Türkiye navigates a period of heightened international scrutiny and aims to reassert its role as a regional power. The stakes are high: successful public diplomacy can unlock economic opportunities, bolster political alliances, and counter negative narratives. Understanding the key actors involved is crucial for comprehending Türkiye’s evolving foreign policy and its ambitions for greater global engagement.
At the heart of this network lies the Yunus Emre Institute (YEE), established in 2009 and affiliated with the presidency. YEE spearheads initiatives promoting Turkish language, culture, and arts internationally. According to its website, YEE operates cultural centers and Turkish language courses in numerous countries, aiming to build bridges through cultural exchange (YEE, n.d.). A 2015 bulletin highlighted the institute’s expanding global reach and increasing program offerings (YEE, 2015).
Complementing YEE’s cultural outreach is the Presidency for Turks Abroad and Related Communities (YTB), operating under the Ministry of Culture and Tourism. YTB focuses on engaging with Turkish citizens living abroad and fostering connections with communities of Turkish origin worldwide.The association’s 2019 Activity Report details a wide range of programs, including educational scholarships, cultural events, and support for Turkish media outlets abroad (YTB, 2019). YTB’s mandate, as outlined on its official website, centers on strengthening ties with the Turkish diaspora and promoting Turkish culture and values (YTB, n.d.).
These institutions operate in coordination, leveraging their respective strengths to achieve broader public diplomacy objectives. The combined efforts represent a notable investment in projecting a positive image of Türkiye and cultivating goodwill internationally. As Türkiye continues to pursue an independent foreign policy, the role of these actors will likely become even more prominent in shaping its global standing.
