Alun Group Acquires StartSe, Accelerates Push into Executive Education & Billion-Real Revenue Target
São Paulo, Brazil – The Alun group, formed by the recent union of Alura, FIAP, and PM3, has acquired StartSe, a move designed to bolster its executive education offerings and accelerate its path to R$1 billion in annual revenue. The acquisition, announced recently, positions Alun to capitalize on growing market optimism fueled by anticipated interest rate cuts and triumphant tech IPOs.
Previously forecasting a R$1 billion revenue goal by 2027, Alun now aims to achieve this milestone by the end of 2026.This accelerated timeline is driven in part by the addition of StartSe, following a combined 2024 revenue of R$560 million for Alura, FIAP, and PM3. The group anticipates 40% growth in 2025,further boosted by the integration of StartSe.
“They have an admirable ability to create demand and not only respond to what the market asks,” said Alun co-founder,Juliano tubino,regarding the acquisition of StartSe.He also highlighted the acquisition’s impact on Alun’s goal of training 15 million peopel by 2030, up from a current range of seven million.
StartSe will maintain its self-reliant operation under its existing leadership, with founder and CEO Junior Borneli joining the Alun group’s board.Borneli stated, “More than teaching modern concepts, we want to prepare high leadership to lead critical transformations in scenarios of uncertainty, creating adaptive organizational cultures that can ensure business perpetuity.”
The first collaborative product, StartSe University - a post-graduate program for C-level executives – is currently under development. The program aims to deliver globally competitive business education,drawing content and instructors from Silicon Valley and China,and will include both classes and international visits to tech hubs. Juliano stated the ambition is to “make a global high level business to compete with the largest global educational institutions, MIT, Stanford.”
Alun plans an initial multi-pronged sales approach, directing customers to relevant offerings within the ecosystem based on their initial point of contact. A unified sales strategy is expected to be implemented in the second half of 2025, overseen by Chief Revenue Officer Tavane Gurdos.
Juliano also hinted at further potential acquisitions, stating, “The pipe is good,” though no additional movements are expected in 2025.
