All Accor Partners: Amplifying Entertainment for Members
Capital – May 24,2024 – All Accor,the loyalty program,is bolstering its entertainment offerings through key partnerships worldwide. These alliances aim to provide exclusive benefits for members by enhancing their experiences for live events and music. The strategic move focuses on “gig-tripping” to drive travel opportunities. Ultimately, accor seeks to strengthen its relationships with its members, which could lead to even more exclusive perks.
All Accor amplifies Entertainment Offerings Through Strategic venue Partnerships
All, the Accor reservation and loyalty program, is doubling down on its commitment to entertainment by forging stronger alliances with premier performance venues worldwide. This initiative aims to provide exclusive benefits and unparalleled experiences to its members, enhancing the value of the loyalty program beyond conventional hotel stays.
Strategic Partnerships: Elevating the Member Experience
As part of its ongoing advancement strategy, all has been actively cultivating and reinforcing partnerships with iconic entertainment destinations across the globe. These collaborations are designed to cater to the evolving preferences of All members, particularly in the realm of live music and events.
Did You Know?
Music has consistently ranked among the top three interests for All members since 2019, highlighting the significant overlap between travel and entertainment.
The rising trend of gig-tripping
, which combines travel with attending concerts and major events, is a key driver behind this strategic focus. A 2024 study by All revealed that 45% of frequent travelers have planned trips specifically around musical events, such as Taylor Swift’s eras Tour.
Key Partnerships Announced in 2025:
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France: Accor Arena Renewal
all has renewed its naming rights agreement with the Accor Arena for another five years. This extension allows All members to access exclusive perks, including panoramic lodges and VIP seating. Innovative experiences, such as the
Shower Singer All Accor
karaoke and theSmart Room All Accor
within the arena, are also available to enhance the spectator experience. -
United Kingdom: Ovo Arena Wembley Partnership
All is expanding its presence in the U.K. through a new partnership with the Ovo Arena wembley. Members can enjoy privileged access to spaces like
the All Accor terrace
, offering prime views of the arena and high-end catering services.We are looking forward to welcoming All members to make them live unforgettable experiences with their favorite artists.
Chris Bray, president of Legends and ASM Global europe -
Australia: Qudos Bank Arena Extension
The partnership with the Qudos Bank Arena in Sydney has been extended for three years, providing VIP lodges and exclusive experiences. All members can benefit from premium gastronomic services and privileged access to major events.
-
Brazil: São Paulo Strategic Alliances
All is strengthening its ties with the Allianz Parque and estádio Do Morumbi in São Paulo. Members gain privileged access to lodges for sporting events and concerts, along with additional services like shuttle transportation and VIP treatment.
Strengthening International Member Relations
These strategic partnerships underscore All’s commitment to fostering stronger relationships with its international members by offering unique and memorable experiences beyond traditional hotel accommodations.
Pro Tip
Maximize your All membership by checking for exclusive event packages and VIP access opportunities when planning your next trip.
Gig-tripping represents new travel opportunities for music and sport fans who can access concerts and events as a All.
mehdi Hemici, Chief of Loyalty and E-Commerce Officer at Accor
With over 7,000 events worldwide, All continues to diversify its program to provide unique experiences for its members, transcending the typical hotel stay.
