The Amazon Fire TV Stick 4K Plus is currently available for $29.99, a 40% reduction from its list price of $49.99, marking its lowest price point of 2026, according to multiple retailers.
The streaming device, rated 4.7 stars by over 100,000 reviewers, offers a faster and more responsive experience than the built-in software found on many televisions. Amazon manufactures four Fire TV sticks, with the 4K Plus positioned as a premium offering.
Key features of the Fire TV Stick 4K Plus include support for Dolby Vision, Dolby Atmos, Wi-Fi 6, and Bluetooth 5.2. The device similarly incorporates an Alexa-enabled remote, allowing users to control their television, streaming apps, and compatible smart home devices via voice commands. More than 10,000 units of the 4K Plus have been purchased in the last month, according to PCWorld.
The current promotion places the 4K Plus at a lower price point than the more powerful Fire TV Stick 4K Max. The Fire TV Stick 4K Plus was recently rebranded from the regular Fire TV Stick 4K, though the core features remain unchanged.
The device supports streaming from popular services such as Netflix, Prime Video, and Disney+, as well as access to free, ad-supported content through platforms like Pluto TV. Its quad-core 1.7GHz processor contributes to faster app launch times and smoother navigation.
The deal is available at Amazon and Best Buy, with both retailers offering the 40% discount. NBC News reported the device is now available for just under $30.
