Hailey Bieber’s skincare brand, Rhode Beauty, is now available for purchase at Sephora, marking the first time the direct-to-consumer brand has partnered with an external retailer. The expansion to Sephora stores and online comes after an agreement reached in May 2024, and was celebrated with an unveiling at the Times Square Sephora in New York City in September 2024.
The partnership brings 16 of Rhode’s products to Sephora, including the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment – the three products launched with the brand in 2022. According to a joint Instagram post from Sephora and Rhode, the collaboration aims to produce the brand’s “efficacious, intentional skin care and beauty essentials” accessible to a wider audience.
The move to Sephora coincides with a significant development for Rhode Beauty: an acquisition deal with E.L.F. Beauty, announced in May 2024, valued at $1 billion. Hailey Bieber remains involved with the brand, taking on an expanded role as chief creative officer and head of innovation, alongside cofounders Michael and Lauren Ratner.
Currently, Sephora is offering a 20 percent discount on Rhode Beauty products as part of its Beauty Insider Event. The sale began October 31, 2025, for Rouge members, and extends to VIB and Beauty Insider members through November 10, 2025, with varying discount levels. Customers can use the code “EVERYTHING” at checkout to receive the discount.
Rhode Beauty’s product line available at Sephora includes the Glazing Milk toner, Peptide Lip Treatments, and the newly released Peptide Eye Prep Depuffing Eye Patches. The brand also highlighted other products favored by Bieber, such as Anastasia Beverly Hills’ clear brow gel, Mary Phillips’ lip liners, Givenchy’s blushes, Laura Mercier’s Translucent Loose Setting Powder, and Fenty’s lip glosses, in a recent TikTok video.
